Responses to FT Article: Death of Travel Guidebooks

The Financial Times article about new technology and the future of printed travel guidebooks was picked up on a Google Group called Travel Guide Writers, and brought up an excellent discussion on travel apps. All you budding travel writers should join this group to keep track on what's happening and new in the fast changing world of travel writing.

Here's the original post from the app vendor at Sutro:

Some thoughts and questions from the "other side" of this conversation

- I'm an App vendor that focuses on publishers with trusted content.

Promotion - There are 225,000+ applications in the Apple store, with the travel section growing by the day. We believe that creating the application is only a small part of the problem. Unless people purchase your application then you make no money regardless of how cheap it was to create it in the first place.
For people to find your application you either rely on luck, or you have to promote through other means such as web site or blog traffic. This is where the big name brands have the leg up - they built their brands when travel guides were physically printed books because they were big enough to bear the printing and distribution costs, and now they can leverage their brands to enable people to find their applications. Think about a LP book - how many people really recognize the author's name compared to LP's name? Yes, it is the author's (and editor's) work that created the book, but the brand is, in this example, LP.

Volume - Our applications are often in the top 12 "what's hot" list of the travel section on iTunes but the volume isn't where we want it to be. When we're the #1 travel application for a few days and still want to see increased volume, what does that say about the volumes of all of the other applications? This is a direct impact of the promotion piece above (we still need to help our publishing partners with their promotional pieces), but also raises the question of whether the market is yet ready for this new approach to delivering travel content. See below on this question.

Price - There is definitely a race to the bottom for application prices. Even LP has reduced their prices (across the board?) to less that $10; many travel applications are even lower than $5. We have heard that a $0.99 application is the sweet spot for Apple's developer iAd advertising as the conversion rate for a higher cost application will be too low to warrant the cost of the "pay per click" model that iAd offers - although we're not sure if that is general across all application types or specific to value add products such as mobile travel guides. A low volume at a low price is not a lot of money,whatever the revenue share split.

Shelf life- Newer applications covering the same destination are preferred by buying customers to older applications. This is human nature (magazines are always published a month ahead of time) but is also encouraged by Apple's store that by default lists applications
newest to oldest. A typical print guide book has a 24 month edition
life before being revamped for the subsequent print run. We find a one
or two monthly refresh of our applications helps to keep them higher
in the various lists. But refreshes have to be meaningful; you can't
just republish the same application with a new version number as
existing users will start to moan in the reviews, and a bad review is
hard to overcome. In our model we roll out new platform features every
few months to have a meaningful refresh. But in a "roll your own"
model" this could be hard to sustain, especially if a large number of
titles are published to have enough volume to put food on the table
and the only real means of improving the product is to add more
content.

Questions that we have at the moment are:

Is the market ready? Yes, there is a great deal of buzz around mobile
applications (it's why we're playing in his arena) but is the buzz
substantiated by people actually buying content? Big brands are able
to dump their books into a mobile application but is that just their
brand momentum carrying over into the mobile space for now? Given the
race to the price bottom how is the value of the content promoted so
that it bucks the pricing trend?

Travel books are likely to disappear, or have significantly less
volume - see the figures that started this thread. What replaces them?
Clearly the smartphone is the new "in" device with projected 10 times
growth in the next three years. So travel guide users are likely to
have a smartphone, but how is travel content delivered to this
platform in a way to make it appealing enough to make people pay money
for the content? Will we have to wait out a period where users have
tried the free Wikipedia content before realizing that there is a
reason to pay for content from an author that knows his/her stuff?

Is there a minimum size of publisher that can survive? Is the "anyone
can build a cheap application" belief even true? Yes anyone *can*
build a cheap application, but can they earn a living from it? Is the
traditional "big organization with lots of dependent authors" model
still true today and will be tomorrow? I wonder if some of the bigger
publishers are working towards maintaining this status quo - I would
if I was them. But does the technology enable newer author led
consortiums to build their "big enough organizations" to publish
electronically, and do authors want to even do this?

Are mobile applications just the "loss leader" to bring eyeballs and
wallets to other products? Is this true now, and if so will this be
true forever?

Even if money cannot currently be made from mobile applications, do
authors still need to produce applications to stake a claim?

If we could wave a magic wand and have the perfect mobile application
distribution solution tomorrow, what would it look it?

We have our own hypotheses and answers to these questions that we're
actively testing out and discussing with our publishers. But I'm very
interested in hearing the "author's viewpoint" to these questions,
whether publicly here on this forum or via a private message.

Regards,
Colin

Death of the Printed Travel Guidebook?

Financial Times recently looked at new technology and how new gizmos may eventually replace printed travel guidebooks. While it seems inevitable, I'd say printed guidebooks will remain dominant for the near future until the technology is sorted out and ebook readers and IPad clones bring down the cost significantly.

A few notable comments here, but do read the entire article and be prepared for some technology headaches.

�The publishing world has been talking for years about how we are going to follow the music industry down the pan,� says Mark Ellingham, founder of the Rough Guides series, which has sold more than 30m books worldwide.�I don�t think that is going to happen tremendously quickly for publishing in general, but travel guidebooks are absolutely the front line. In travel it makes much more sense to have digital rather than traditional paper books.�

And the latest news from the front line is not good. In fact, over the past two and a half years, guidebook sales in Britain have fallen off a cliff. Sales for 2009 were down 18 per cent on 2007, and if the second half of this year follows the first, 2010 will be down 27 per cent on 2007, according to data from Nielsen BookScan. If the current rate of decline continues, the final guidebook will be sold in less than seven years� time.

Lonely Planet�s Australia guide sold 20,015 copies in 2008, and just 13,530 in 2009 � a drop of a third (again, the figures are from Nielsen BookScan, covering sales from British retailers). The Rough Guide to France, which sold 11,943 in 2008, fell 45 per cent to 6,561 the following year. Worse is that these are considered bestsellers.

Of course, the fortunes of individual titles fluctuate with the launch of new editions and the fashionability of destinations, but average sales across the whole range paint an equally bleak picture. Last year, the average UK sale of each title from the leading five publishers was around 1,500 copies.

The reasons behind this sales collapse are all too apparent � a combination of new technology and recession. Fewer people are travelling so buy fewer guidebooks, while those that do still go away are more likely to download free information online rather than spending money on a book.

Sales figures may be dire, the challenges mounting, but this summer there�s a buzz in the world of travel publishing, a sense of being on the verge of a totally new era. The internet allowed people to research their trips themselves before setting out, but smartphone apps and iPads travel with them. Suddenly the guidebook publishers, who for years seemed to be looking on from the sidelines, unsure of how to make websites work for them, have found themselves with a medium that makes sense.

�I could see that if you got in early and created the most compelling products then it could be fantastically lucrative as well,� says Douglas Schatz, who last year gave up his job as boss of Stanfords, the venerable London travel book shop, to become Lonely Planet�s managing director for Europe, Middle East and Asia.

Remember those guidebook sales figures? The average title selling just 1,500 copies a year? Compare that with the fact that during the volcanic ash crisis, 4.2m Lonely Planet apps covering 13 destinations were downloaded within four days. Admittedly they were being given away as a free promotion to help stranded passengers, but it hints at the potential.

Selling apps online also lets publishers cut out conventional retailers, who have been squeezing margins aggressively and often dictated at what price a book will be sold.

Of course, over the past couple of years have seen many travel-related apps, some from airlines, hotels and others in the travel industry; others as extensions of travel websites, and lots of them free. But this summer publishers are piling into the app market, hoping to persuade customers that it�s worth paying for an app that comes with the guidebook brand�s trusted tone and voice.

Last month Ellingham, who sold Rough Guides in 2008, launched Cool Places, a series of 30 slick apps to UK destinations, including St Ives, Brighton and Whitby. In June, Footprint Travel Guides released its first apps, with 50 being rolled out by the end of this month. Rough Guides� new apps debut later this year, and last week Lonely Planet launched its new Compass app � the first augmented reality app from a mainstream guidebook publisher. Their jostling for position is given extra impetus by the assumption that the market will explode as mobile roaming charges fall.

So will the printed guidebook disappear altogether? One scenario sees print becoming the preserve of photo-led �inspiration� books, for armchair reading before you go away. But even that market could be squeezed by the iPad. Lonely Planet, for example, recently released 1,000 Ultimate Experiences, an innovative iPad book for pre-travel inspiration that mixes photos, text and video.

Another theory is that books will become niche products covering special interests or remote, developing destinations without mobile coverage or the visitor numbers to merit an app. Bradt � known for its guides to almost comically uncommercial destinations, including North Korea and Iraq � actually saw sales rise by 2.25 per cent in 2009. And one of the few real success stories of recent years has been Punk Publishing, which produces the Cool Camping and Wild Swimming series, and saw sales double in the last four years.

Guest Editorial

And here's an editorial from a former Moon travel guidebook writer:

OUTSOURCING MOON
by X-Moon, Delhi bureau

Bill Newlin has announced that he is outsourcing all guidebook writing to a company based in Bangalore, India. Further questioning reveals that this company is in fact a plantation where monkeys have been trained to climb trees and twist off coconuts. With the recent rapid decline in world coconut production, unemployed monkeys have been ingeniously retrained by the Bangalore plantation owners to modify content for Moon guidebooks.

There are estimated to be 2,000 monkeys typing away on 2,000 typewriters.

They are divided into huts by continent: North America, Latin America, Asia and Europe.

"The maps have proved problematic," said Bill, "but otherwise, the gibberish is adequate for most travel needs. It's an ideal match for Moon because we pay them peanuts." Bill also mentioned that he is pleased that the monkeys will not dispute the format of the material. They apparently do not go berserk if print-size is drastically reduced, or the work is printed on paper so thin you can see through it. They tend to go berserk, however, if the peanut supply dwindles.

Bill spoke further: "The disconnect we were having with the human writers was causing a lot of aggravation in our editorial offices. What the chimps do is take older editions and change one word on each page, which then passes for the new edition. That's all we need really. Most of our readers don't give a fig about content anyway. What they need is the security blanket of some sort of guidebook to hold. And that's what we give them."

Next on the horizon, Newlin is thinking seriously about outsourcing cover designs to elephants in northern Thailand. "I have heard that they are quite capable artists and very adept with their trunks. Of course, the cost of feeding them is far higher than the monkeys, but still well below human designer rates, even those of starving artists in garrets." Newlin is currently looking into cheaper sources of feed for the mammoth designers, in order to cut costs.

Hard Times at Lonely Planet (slight return)

Another report about the recent layoffs at Lonely Planet.

Melbourne-based guidebook behemoth Lonely Planet will announce the sacking of 50 staff tonight -- around 10% of its global workforce -- as the global economic downturn continues to gut the tourism industry and guidebook sales.

Staff at Lonely Planet�s Footscray office were informed of the layoffs this morning with management calling a meeting this afternoon to discuss the changes and tap shoulders. A formal announcement is due at 9pm tonight to tie in with owner BBC Worldwide's London-centric media strategy.

A spokesman for Acting CEO Stephen Palmer confirmed the cuts to Crikey this morning and said they will impact all areas of the business. Affected staff were still in the process of being informed that they were out of a job when Crikey called.

In an emailed statement, Palmer said the situation was a "difficult" one but that the company had no choice in the context of the economic downturn.

"I recognise that this is a terribly difficult time, particularly for those whose jobs will be made redundant. I would like to reiterate that I would not have taken this action if there was any way I could have avoided it."

Palmer said the cuts were spread across the Lonely Planet's US, UK and Australian offices and did not comment on the specific divisions affected. But sources have told Crikey that the entire online content production division has been dismantled with extra cuts to be made in support roles. The book production section is said to be immune while images staff and commissioning editors appear to have also escaped the axe.

The cuts were foreshadowed on Monday when BBC Trust chairman Sir Michael Lyons gave a speech in Cardiff indicating BBC Worldwide�s operations will be scaled back to focus on its core commercial business of repackaging the Beeb's archive for DVD sales. UK MPs have savaged the company for the $250 million Lonely Planet purchase, claiming it has no links to its core business. The BBC is also under pressure from the UK government to use its licence fees to bail out Channel 4. BBC Worldwide made 112 million pounds last year.

Louise Connor of the Media Entertainment and Arts Alliance said she wasn't surprised at the decision in the context of the global tourism meltdown.

"It�s sad to see decisions made in England affecting so many jobs in Australia," she added.

Lonely Planet staff tell of a sense of foreboding that has gripped the Footscray office over the past few months. Palmer has regularly used company-wide meetings to give frank assessments about revenue problems and website cost blowouts. Sources say that once the new website was completed, the heat was on middle management to justify ongoing staffing levels.

In October 2007, original owners Tony and Maureen Wheeler sold Lonely Planet to BBC Worldwide for around $250 million. The Wheelers retained a 25% stake and are still swimming in the proceeds of the deal, reportedly mulling plans to spend $12 million on a lavish production of Wagner�s Ring Cycle.

The latest lay-offs mirror a move taken by the Wheelers in 2004 when 40 staff were sacked and those remaining told to forgo a 3% pay rise in the midst of the SARS outbreak.

It is not known whether the 120 staff at Lonely Planet�s Oakland and London offices have been informed of the sackings

Crikey

Hard Times at Lonely Planet

The worldwide economic collapse has hit almost everyone, including publishers of travel guidebooks, as shown by this recent announcement from Lonely Planet. Actually, I'm surprised that they only cut 10% of their labor force, but I do expect more retreachment as the year progresses. I've also heard that Avalon Travel Publishing and Moon Publications are in deep shit, cancelling several of their planned Europe guides, and getting lousy reviews at Amazon on some of their replacement guides to SE Asia. They saved some money with lower royalty rates, but cut off their noses.

Lonely Planet tells staff to pack their bags
Chris Zappone
February 25, 2009 - 2:53PM

Travel guide book publisher Lonely Planet has cut up to 50 positions as the demand for guidebooks shrivels in the face of global financial crisis.The cuts will affect staff in Australia, the US and Britain where most of the company's sales and offices are.

Before the cuts the company said it had 500 people on its payroll.The retrenchments are "directly related to the economic downturn because we're a global company,'' spokesman Adam Bennett said."It represents the decline of the guidebook market in tough times.'' Mr Bennett said the US and Britain, both of which are struggling with recession, represented a combined total of 60% of guide book sales.Lonely Planet, which is 75%-owned by the BBC's commercial enterprise BBC Worldwide, said it was consulting with employees, some of whom were not having their contracts renewed, while others were having their positions eliminated.

Acting chief exectuve Stephen Palmer said in a statement that the global market for travel was not expected to pick up soon."Even the most optimistic forecasts do not predict any sustained recovery until 2010 at the earliest, and even then it is likely to be slow and patchy,'' Mr Palmer said."The US, UK and Europe are all in recession, and these territories account for over 80% of our business.''Mr Palmer cited a UN World Travel Organisation forecast for total outbound travel to dip 2% this year.

But he predicted Lonely Planet's core markets would erode further with a 10% fall in the US, 5% in Britain and 2% in Australia."It has become clear that this economic situation is unprecedented, it will not just be a blip and we need to adjust our costs so we can manage through these tough times.''czappone@fairfax.com.au

On Lonely Planet and the BBC

Another interesting argument against the merger of Lonely Planet and the BBC, with some even more interesting comments on the issue.

I've blogged quite recently about the new Lonely Planet travel magazine which I think is an unfair competitor to Wanderlust (an excellent independent travel magazine which I write for quite a bit).

Why is this unfair? Because LP is now majority-owned by the BBC.

Following on from the new LP Travel magazine (which is written almost 100% by BBC writers and presenters) here's another example of how that playing field just isn't level anymore. Any brand would kill for a tie-up with the BBC on the BBC's homepage. The value in brand terms is huge. And this will translate to more hits for the LP website, more ad revenue and more book sales for LP.

You can't blame LP for wanting to make the most of the fact that its now owned by the BBC (or to be more accurate the commerical arm of the Beeb - BBC Worldwide) and with the clout of one of the world's most influential and wealthy media brands behind it the future for LP looks rosy.

I hadn't thought too much when the deal was announced about the impact on the LP brand of being owned by the BBC, but selling out to a big corporation says heaps about a brand and its future. I can see that Tony Wheeler (LP's founder) quite possibly felt that selling to a cultural corporation like the BBC rather than to a full-on multi-national commercial publisher was a good compromise... and smart too - moving the brand on from being a traditional paper and print publisher to a forward looking media organisation.

But I think it's all wrong. He'd have been better off selling to a fully commercial publisher (or media organisation) rather than one that's subsidised by the UK taxpayer. (Non UK readers - every tax payer in the UK pays an annual TV licence that costs around �130). Whilst some would argue that BBC Worldwide is a separate entity, the reality is that you can't work out where the taxpayer funded elements of the BBC start and where the commerically funded ones take over. And the benefits of association with the BBC brand are - whilst difficult to measure - most probably huge

I'm worried that LP is going to turn into some awful travel publishing megabrand that's everywhere. (take Jamie bleedin Oliver - lovely guy but do we REALLY need a Jamie magazine? For heaven's sake!) Watch this space for LP branded TV shows, LP branded clothes and gear, LP branded areas in tour operators and a plethora or LP branded websites, blog hosting services ane more... not to mention LP guide content being sold to third party tour operators, airlines and so on to use as destination content on their websites

Jeremy Head's Travel Blather

Thomas Kohnstamm: Do Travel Writers Go to Hell?

Right on, Thomas. I'll join you in Hell. You sound like my kinda guy. Southeast Asia is my beat, so guess what: been there, done that. And your comments about the miserable pay of travel writers, and the need to cut corners, is entirely correct.

Right on, Thomas.

Best Article: Away on Business. Read it.

Thomas Kohnstamm Website

Thomas Kohnstamm MySpace

Thomas Kohnstamm Wikipedia

Lonely Planet Forum on Thomas Kohnstamm

Amazon Title: Do Travel Writers Go to Hell?

Amazon Books by Thomas Kohnstamm

The Age Australia April 13

Gadling April 13

Lonely Planet Profile April 14

Times Online April 14

WorldHum April 14

MediaBistro Profile

Brave New Traveler April 14

Away on Business April 15

Brave New Traveler April 18

Random House April 22

LA Times April 22

Jaunted April 22

New York Times Moment April 22

Vagabondish April 23

Robert Reid Talks about the Future of Travel Guidebooks

Robert Reid is a Lonely Planet writer who publishes an amazing internet guide to Vietnam, and doesn't mince words in his recent interview with WorldHum. He laments the demise of experienced travel guidebook writers for novices who will work for peanuts under the illusion it will lead to fame and riches, and thinks internet travel guides will someday replace traditional published guides, when technology advances and handhelds can display the chief advantage printed guides continue to have over internet sources: maps.

Robert Reid: I used to think the most important thing we guidebook authors did for travelers was hotel reviews. People like to have some sense of security that the $5 or $300 place they�re staying in won�t be a brothel or rat-infested dump. But the Internet has already completely changed this. Previously if I had a new budget hotel in a town center, or a mid-ranger with pool, travelers would have to wait nine or 12 months from the time I �discovered� it until it appeared in a guide.

Now Internet booking sites often get them immediately. When I went to China a couple years ago, I stayed at a brand new hostel in Beijing that the Trans-Siberian author had just found, but that hadn�t yet appeared in the guide. It was already full! I was amazed at how nearly all the people there had found it online, and were booking their full China trip�s accommodations online.

At a Lonely Planet workshop a couple years ago, I asked a high-up at LP who they saw as their biggest competitor, and they immediately answered �Google.� I was impressed. So publishers like LP definitely see the Internet as a growing competitor, and have for a while. When the BBC bought LP a couple months ago, one of the key things they cited for future development was online content.

Another thing is that many sites with travel content online don�t have maps. And maps are HUGE. I sometimes think seasoned travelers need only a map, with barebones details of few places to stay, and barebones details of what to see and where to eat. If they trust the author�and that�s a big if, of course�not as much needs to be said as some people think. This, again, is for seasoned travelers only.

The only other thing I fear regarding online guidebooks is if they follow the �I stayed here and it was great� TripAdvisor or Amazon.com model. Those are useful, no doubt, but they�re only based on isolated experiences. If publishers turn things over at some point to reader-generated content, you won�t have the authoritative overviews that guidebook writers can offer, and it�ll end up with deeper beaten tracks, with more travelers doing the same thing.

But I do want to say David Stanley is right, it�s sad and reckless if an old author who did good work on several editions is cut for a new author. In my opinion, in-house editors don�t completely understand what goes into researching these guides�I was an editor for years, and only figured it out once I started writing full time. The best experience for writing a guidebook to X is not living in X but actually having written a guidebook to X. Sometimes publishers forget that a bit.

Sometimes I think we�re living a doomed profession, and that we�ll look back on the wacky wild period from the 1970s to the 2000s when scores of notebook-toting travelers went and sought out the mysteries of places that are no longer mysterious. People will look back on the era like reading Graham Greene books about far-flung places at wilder times.

Will guidebooks in book form die? Probably so. But to be honest, I think there will always be room for the perspective of the �guidebook author,� at least online. Once hand-held devices get even more sophisticated, so that maps and reviews are more easily referred to�or we old folks die out and the younger generations who are not so soft on books take over�things will probably go online completely.

But I sometimes think people like holding those books. So far, though, the TripAdvisor-type sites are excellent resources, but don�t account for perspective. One person goes to Y hotel and says �it�s super!� But they don�t realize A, B, C are similar and $40 less. Who goes to all 15 museums in Bucharest but a guidebook author? So only they can tell you that something like the Romanian National Museum of the Peasant is about the best museum in the world?

WorldHum Interview with Robert Reid

How to be a Travel Writer in Five Easy Pieces

Robert Haru Fisher is a New York based travel writer and author of the guidebook pictured above, available at Amazon at London Off-Season And On : A Guide To Special Pleasures, Better Rater And Shorter Lines. He also wrote the Crown Insiders Guide to Japan, which is from his own publishing company. Fisher also contributes to the Frommer website and has, over the last few months, published a series of "so you wanna be a travel writer" articles with enough positive spin to keep the dreamers happy, and enough reality to discourage all but the most brave. It comes in five parts.

I haven't mentioned money yet, so will say only that you should have resources of your own, or a spouse/partner with a regular job, so someone can pay the bills. The travel writers who have good incomes are either on the staff of some publication and drawing a salary, or have honed the art of freelancing well, usually after many years of hard practice. Newspapers pay chicken feed (e.g. $75 for a column of print), magazines maybe $1 a word at best for writers without a famous following, websites little, and books smallish advances (if any, maybe $5,000) or flat fees not much more than that for a small book.

Part One

Part Two is a short history of travel writing, with a well deserved plug for Arthur Frommer, a man I have great admiration for and was once interviewed by on The Travel Channel.

"You have a dream job!" Half the people I meet for the first time tell me that, and I agree. It's heaven for me because I am intensely curious, always wanting to know what's around the next corner. When you travel, there's always a new next corner, a new surprise. It's no way to get rich, and it can be hell on family and other relationships because you seem never to be home, from their point of view, anyhow. You can't be a new parent, for instance, or taking care of an ailing family member. The most prolific travel writers are away at least a quarter of the time, I believe, sometimes half the time.

Part Two

Part Three tries to define what is travel writing.

Anyone can be a travel writer. You can write your blog, your memoir, your diary of a trip, and the only difference between you and, say, Pico Iyer, is that he writes more beautifully than almost anyone, and he may publish in Harper's and The New York Times while you are just broadcasting your thoughts on your own website, perhaps.

Part Three

Fisher in Part Four espouses the advantages of having a travel blog, and claims he is not trying to sell anything to anyone these days, including his travel writing seminars in Key West as advertised at the bottom of each of these posts.

(Full disclosure here: I don't have a site or a blog myself, as I am not trying to sell anything to anybody these days.)

If you are freelancing, you should also be working on a book, as having a book under your belt makes you an expert, ipso facto.

Part Four

Fisher in Part Five finishes with his analysis of the history of travel writing to reveal a few facts about the income side of the average travel writer. Finally.

"Get paid to travel" reads one headline. "How to Make a Six-Figure Income Traveling the World" is another. In the last few years, several websites have popped up urging you to learn how to become rich while writing about travel. For fees of several hundred dollars, they promise to teach you how to lead the good life.

It's a life I don't recognize as being anywhere near the reality of those led by many friends of mine who are freelance travel writers. To me, the freelancer is a knight errant, the leaderless samurai, a solo gun-slinger, and my hero much of the time.

My first advice to aspiring freelance writers is to marry rich, or otherwise obtain a partner who has, at least, a steady income. Markets are hard to break into, payment is often laughably cheap. One young writer for a major series of guidebooks approached me on a press trip a few years ago and asked me if I had worked for the series and what they paid. I mentioned some figures, and he said, "Good, I'm working for nothing right now, but they told me if I did a good job, they would pay me next time." The figures I mentioned then were a range from $75 for updating a small chapter of a book through a few thousand to revise the entire book up to about $15,000 for the original writing of a new, fairly small title (under 300 pages of print).

Your writing in a newspaper can pay as little as $75, in a magazine $250, though there are higher and lower figures, depending on the publication. When you are successful, you can command a figure of $1 a word or even higher, however. Traditional print outlets (general purpose newspapers) are down, but niche print publications (birding, ballooning, kayaking, etc.) are up. The Internet is fraught with possibilities, very few of them paying much, if anything, though. You may have to self-publish, and that is not necessarily a bad thing.

Moreover, one site has its sample author writing "In fact, my own editor is crying out for correspondents to report on destinations throughout the world ... and she's not the only editor seeking fresh talent. To be honest, I have to turn work down -- there simply aren't' enough hours in the day to take up all the writing commissions I'm offered." Not bloody likely, as many of my freelancer friends would say.

Part Five

South Pacific Handbook R.I.P.

One of Moon's original authors has parted ways with Avalon Travel Publishing after 28 years but will continue to post South Pacific content on his website. The list of authors cut from Moon Publications now ranges from yours truly to David Stanley, Bill Weir, and even the founder, Bill Dalton. And it's all about money, or lack of, due to declining sales, poor marketing and distribution, and the relatively high royalty rates granted to early authors such as myself and David.

South Pacific Handbook RIP

I regret to inform you that a 9th edition of Moon Handbooks South Pacific will not be published. After 28 years and eight editions, Avalon Travel Publishing and I have decided that it will not be practical to produce a new edition.

There are a number of reasons for this, beginning with the numbers. Over the past 10 years, sales of Moon Handbooks South Pacific have dropped. The 7th edition (2000) sold a third less copies than the 6th edition (1996), and the current 8th edition (2004) has thus far sold just over half as many copies as the 7th.

Why are sales going down? Competition from other guidebooks and the internet is the obvious answer. Many people believe they can find enough free information online to make a printed guidebook unnecessary. What they don�t realize is that much of what is found on websites is dubious and incomplete, or just one-sided advertising. A majority of travel websites are run by companies which want to sell you their products or individuals eager to share travelers tips with their peers. The discipline and quality control exercised by a professional book editor is usually missing.

Since 2000 my book has faced strong competition from Lonely Planet South Pacific and Micronesia. It would be inappropriate for me to criticize that book here, but suffice it to say that the coverage there is far less consistent and detailed than that in Moon Handbooks South Pacific. Lonely Planet is a monopolistic corporation which has pushed Moon titles off the bookshelves in Australia, New Zealand, and much of Europe. Doubtless they�ll be pleased to learn of Moon Handbooks South Pacific�s demise because with no remaining competition other than Frommers South Pacific, they�ll be able to space new editions of South Pacific and Micronesia further apart and cut back on the cost of researching off-the-beaten-track locations.

South Pacific Handbook RIP by David Stanley