South Pacific Handbook R.I.P.

One of Moon's original authors has parted ways with Avalon Travel Publishing after 28 years but will continue to post South Pacific content on his website. The list of authors cut from Moon Publications now ranges from yours truly to David Stanley, Bill Weir, and even the founder, Bill Dalton. And it's all about money, or lack of, due to declining sales, poor marketing and distribution, and the relatively high royalty rates granted to early authors such as myself and David.

South Pacific Handbook RIP

I regret to inform you that a 9th edition of Moon Handbooks South Pacific will not be published. After 28 years and eight editions, Avalon Travel Publishing and I have decided that it will not be practical to produce a new edition.

There are a number of reasons for this, beginning with the numbers. Over the past 10 years, sales of Moon Handbooks South Pacific have dropped. The 7th edition (2000) sold a third less copies than the 6th edition (1996), and the current 8th edition (2004) has thus far sold just over half as many copies as the 7th.

Why are sales going down? Competition from other guidebooks and the internet is the obvious answer. Many people believe they can find enough free information online to make a printed guidebook unnecessary. What they don�t realize is that much of what is found on websites is dubious and incomplete, or just one-sided advertising. A majority of travel websites are run by companies which want to sell you their products or individuals eager to share travelers tips with their peers. The discipline and quality control exercised by a professional book editor is usually missing.

Since 2000 my book has faced strong competition from Lonely Planet South Pacific and Micronesia. It would be inappropriate for me to criticize that book here, but suffice it to say that the coverage there is far less consistent and detailed than that in Moon Handbooks South Pacific. Lonely Planet is a monopolistic corporation which has pushed Moon titles off the bookshelves in Australia, New Zealand, and much of Europe. Doubtless they�ll be pleased to learn of Moon Handbooks South Pacific�s demise because with no remaining competition other than Frommers South Pacific, they�ll be able to space new editions of South Pacific and Micronesia further apart and cut back on the cost of researching off-the-beaten-track locations.

South Pacific Handbook RIP by David Stanley

Tim Leffel on the Seven Myths of Travel Writing

Tim Leffel, the author of The World's Cheapest Destinations, has written a hard-hitting and eye-opening account of the truths about being a travel writer, and it's a winner.

A few weeks ago I received an interesting piece of mail. It said, �Launch your dream career as a travel writer today and get paid to travel the world.� All I had to do was sign up for an expensive correspondence course on travel writing. After that I could expect such rewards as �a complimentary week on an exotic Asian island� or a luxury vacation in Cancun �with airfare and all expenses paid.� The breathless come-on letter asked, �Why not live on permanent vacation?�

Why not indeed? Get paid to travel the world and live a life of leisure. What could be more glamorous?

Before you fall for it, remember that it is also glamorous to be a rock star, a best-selling novelist, or a starter for the Lakers. It�s not so glamorous, however, to be an aspiring actor (waiter) in Los Angeles, an aspiring songwriter (waiter) in Nashville, or an aspiring novelist (waiter) in New York. It may sound silly to compare travel writers like Tim Cahill or Jeff Greenwald to celebrities such as Tom Cruise and Stephen King, but the odds of getting to that level of success are just as daunting. The big difference is that when you do get to that upper echelon of travel writers, you�re still not making nearly as much money as the lowest-paid bench warmer in the NBA.

Just as plugging in a Stratocaster doesn�t make you a rock star, writing tales about your travels is not going to make you a travel writer. Like any position where supply far exceeds demand, you�ll need to follow the right steps and then pay your dues. It�s not going to happen overnight.

As a service to any beginning travel writers out there who are ready for the real story, here are the seven biggest myths of travel writing and the dirt on what to it will take to defy the odds.

Myth #1: Travel writers make enough money to live on

Transitions Abroad

Avalon Travel Publishing Purchased by Blackwater?

It's just a parody by Jeff, but still a good laugh at the corporate insensitivity and ruthless impersonal actions of Bill Newlin in recent years.

Reuters Newswire

Blackwater USA, the private security firm hired by the Department of Defense and the State Department to provide support in Baghdad, announced today that it has urchased Avalon Travel Publishing. The sale was announced after the close of trading on the Dow Jones Stock Exchange.

"I've long admired the management style of Avalon, particularly the Moon component," said Col. (Retired) Mike Hammer, CEO of the controversial security firm. "I thought we ran a tough outfit, but after seeing how Bill Newlin and his people deal with authors, we knew we had to have his team on board with us. The best way to get talent, I always say, is to go out and buy it."

Hammer elaborated on the management style at Moon. "I admire a kick-ass company with absolutely no heart. That's what it takes to succeed today. If someone's been with you for more than four years, throw them out! They're useless. Cut the wages and hire some dumb bastards who don't know any better. That's how we try to operate at
Blackwater, but we're pikers compared to these guys at Moon. I expect to learn a lot from from them in the coming months."

Hammer and Newlin announced the titles to be released in the spring of 2008:

--Road Trip Iraq: Jamie Jenson dodges IEDs for a humorous romp through Fallujah, Tikrit, and Mossel.

--Rick Steve's Green Zone Through the Back Door (Quickly! Quickly!)

--The Practically Dead Nomad, by Edward Hasbrouck

--The Run Over Dog Lover's Guide to Iran, by Margaret Littman

Newlin announced that the few authors being retained by Moon will be asked to input more typesetting codes and, beginning in January of 2008, to glue the covers on their books. "We call these Moon 'Handbooks,'" he noted, "so we think that authors ought to have a hand in the production."

Hammer and Newlin also announced a new website that will focus on management. "We've had a lot of success with www.travelmatters.com," said Newlin, "so our new site, which we will roll out when we hire a new web crew to replace the one we just fired, will be called loyaltydoesntmatter.com."

Media inquiries should be sent to Hannah Cox.

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With love and happiness to all,

Jeff